Sell, sell, sell
A lot of people get advertising and marketing mixed up, when in reality they have nothing in common. OK, that’s not strictly true; they’re both tools that businesses can use to improve their bottom line whether they’re using colourful adverts on roller banners or a sophisticated marketing campaign to sell an idea. I was speaking to a former colleague who had set up her own business and was telling me how liberating it was to not have to deal with advertising as her company didn’t actually create products or sell tangible items. That might be true, I told her, but you must be selling something to the public or other businesses. If you don’t approach the way you market your concept or idea in the same effective way that an advertising agency would approach selling a “thing”, then it won’t be long before you’re out of business. Sadly, she didn’t take my advice and I last saw her working as a temp in an office I did some consulting work in. Actually, she tried to hide from me but I spotted her just before she ducked down behind her computer….
